" Hotel developer Polish Hotel Company is now finishing
preparatory work and will launch construction on a new hospitality project in
Katowice, in Silesia, in April next year, said Miguel Martins, general manager
of the firm. The scheme will be the second of a total of 17 new
facilities that the Polish Hotel Company plans to deliver in Poland in the next
seven to eight years in partnership with the international hospitality market
giant InterContinental Hotels Group.
The first of those facilities, the Holiday Inn Express
Warsaw Airport hotel in the Polish capital, recently held its grand opening.
More openings in Warsaw, as well as in the other large Polish cities, are set
to take place in the upcoming years.
The development process will be divided into two phases, the
first of which will involve the construction of new hotels in the largest
Polish cities including Warsaw, Kraków, Gdańsk, Poznań and Wrocław, Mr Martins
said. In the second phase, the company plans to expand to some of
the other major regional Polish cities including Szczecin, Bydgoszcz and
Lublin. In the next two to three years, approximately eight new hotels will be
opened, Mr Martins added.
While some of the planned hotels, which will mostly be
targeted at business travelers, may be stand-alone buildings, the majority will
probably be developed within larger office investments, a niche that has a
future in the Polish market, Mr Martins said.
The already delivered Holiday Inn Express Warsaw Airport
hotel, for one, is located within the Poleczki Business Park office complex in
southern Warsaw and is the result of the Polish Hotel Company’s cooperation
with the park’s co-investor UBM. For the investors and developers of major office complexes,
Mr Martins noted, having a hotel partner means diversification and less
investment risk. A 5,000-sqm hotel facility which, at least in the initial
phase, acts as if it were an office tenant, also helps in the pre-leasing
process.
According to Mr Martins, the situation in the hospitality
market in Poland has not changed much over the last few years, with the country
continuing to see strong domestic demand for high-quality hotel space and services. Asked whether the months after the Euro 2012 soccer
championships, which Poland co-hosted earlier this year, saw a drop in hotel
visits, Mr Martins pointed out that contrary to common belief it is actually
domestic, rather than international clients, that drive the market.
For instance, at the Holiday Inn Express Warsaw Airport
hotel, which has been in operation for more than three months now, Polish
clients have so far accounted for around 70 percent of all visits, he said. What has been changing is the fact that clients are now
expecting a higher standard and that, at the same time, they are becoming more
cost-conscious. More CEOs are staying at three-star hotels, which would have
been hard to imagine several years ago, Mr Martins said.
All of which makes him optimistic about the prospects for
the budget hotel sector in Poland, especially since the country still lacks
modern facilities of this kind. “Many of the existing hotels in Poland are old
and not branded,” Mr Martins said. Businesspeople will continue to travel around Poland and
stay at high-standard and affordable hotels. “We see our activities in Poland
as part of the overall process of improving the country’s infrastructure,” Mr
Martins added. "
Fonte: http://www.wbj.pl